Why Maternity Athleisure?
The idea of providing maternity athleisure stemmed from first-hand experience
of some Ruuji team members with the struggles
of staying comfortable and stylish during their pregnancy
. Some of the common challenges include the need to size up disproportionately, particularly in activewear, to fit their changing body. With the rising trend of wearing activewear as casual wear for the comfort factor
, we see consumers incorporating fashion into sportswear, and vice versa.
Hence, our maternity athleisure wear collection was born. As part of our Brand Philosophy
, our products are designed to function as an endless pool of possibilities
. Although aimed to provide a sense of relief and comfort for pregnant or breastfeeding mums, this collection of timeless designs is also suitable for all women to utilise, even when not pregnant or breastfeeding.
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Finding Comfort in Maternity Athleisure
We think mothers deserve better than the inappropriately fitting apparels available in the market. Which is why each capsule article was thoughtfully designed to maximise comfort for pregnant and breastfeeding mums
for everyday tasks and beyond. No matter how active of a lifestyle a mum chooses, our collection is made up of attires to provide snugness that adapts to the changing body
throughout the trimesters and after birth, and convenience for nursing
without discounting on style.
Essential Material Aspects
With our team understanding the struggles of a pregnant woman from first-hand perspectives by some of our members, we make sure to accentuate certain factors in the materials
we use. One of which being ultra-stretchable tendencies
to accommodate the growing baby bump, thus allowing room for movement and growth without constraint. The second main factor is moisture-wicking
– this is important to us to accommodate the fluctuating body temperatures during pregnancy.
The Importance of Nursing Functionality
Being a first time mum, inevitably breastfeeding is a very foreign experience
, both the act itself and the methods. Most mums will know, when the baby wants to feed, they mean serious business. The common need for mums to undress to breastfeed her baby is unpractical
, not to mention the feeling of vulnerability that surrounds mums when breastfeeding in public.
Endless Pool of Possibilities
This collection is not only for active mums or mums-to-be. The aim of this collection is to let all mums and mums-to-be feel comfortable during their pregnancy or postpartum experience, which in turn translates into confidence. Our collection has its place in providing you comfort in whatever you do - whether it is to be used as activewear, loungewear, or just as casual attire. Our collection can indeed be deconstructed into a pool of possibilities, presenting you with power to style it your way.
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