Why Ruuji?

Empowering you at every phase of life

At Ruuji, we believe comfort shouldn't be a luxury—especially for those who give so much of themselves every day. Inspired by the Malay word "asas" (essentials), our mission is to create thoughtfully designed pieces that support women, mothers, and families through every stage of life. From functional activewear to everyday basics, we’re building a lifestyle brand rooted in inclusivity, simplicity, and purpose.

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Ruuji Referral Squad

Share the Love, Earn the Rewards

Earn 10% commission on every successful referral, plus your followers get 10% off. Hit milestones to unlock exclusive perks—like a free pair of activewear after 5 sales and a RM200 e-gift card after 30. You'll also get access to a real-time dashboard, the chance to be featured on our socials, and all the tools you need to succeed. Got a public social media account? Let’s do this.

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  • "Ruuji leggings’ elasticity mean they can still be worn postpartum, and their nursing bras can still be a sports bra after breastfeeding."

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  • "Designs are crafted with soft, stretchy materials that offer support and comfort throughout pregnancy"

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  • "Ruuji keeps convenience in mind with quick-drying fabrics and machine-washable designs, saving you precious time."

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