Our brand, Ruuji, is inspired by the Malay language word, “asas”, which simply translates to “basics”, or “fundamentals” in English. We intend to put-forth products that can be integrated into your daily essentials, and aim to evolve into an all-inclusive lifestyle brand by continuing to expand our collection of products to cater to everyone, at any point of life. Stay tuned!
Your Everyday Essentials
We strongly believe that one’s lifestyle -- including what you consume, wear, and use every day -- affects one’s quality of life. Nonetheless, we believe that higher quality should not mean higher prices. As such, Ruuji was born with the intention of offering high quality products at an affordable level to ensure you have the balanced lifestyle your body and soul deserves. This will soon range from apparel, consumables, to hygiene products you need in your everyday life. It might be simple, but not ordinary. The materials we use are handpicked and created with the thought of first-hand consumer experience in mind.
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