Our Story

At Ruuji, we’re inspired by this need and strive to make the basics a little easier.

For so many mothers, balancing life's demands often means sacrificing personal comfort and simplicity. Between caring for family, managing a busy schedule, and finding time for themselves, they’re constantly on the lookout for products that truly support their lifestyle. 

Drawing inspiration from the Malay word "asas," meaning "essentials" or "foundations," our mission is to curate products that seamlessly integrate into your daily routine, enriching your life with simplicity and functionality.

With a commitment to inclusivity, we're dedicated to expanding our collection to serve individuals of all ages and walks of life. Sign up for our newsletter to be the first to know about our launch and receive exclusive offers.

 Our Philosophy & Commitment

Upon our journey to evolve into an all-inclusive, lifestyle brand, we offer comprehensive, sustainable solutions to alleviate the lifestyles of different people at different points in life.

Our philosophy and commitment are factored into the design and creation of each product we put forth, which as a whole provides the consumer with an “endless pool of possibilities” to style and utilise our products.

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